Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising. The founder of the McDonald’s hamburger chain tells of his early business ventures and his success in developing a single restaurant in Illinois into an. A replica of Ray Kroc’s first McDonald’s franchise 14 April, is seen in The film is based on Kroc’s memoir Grinding It Out: The Making of.

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He knew how to get restaurants, soda shops, and even hot dog stand owners, to buy his paper cups and knew how to keep them in business with him. This book recalls those hard years and the effort that Ray Kroc put into living out his dream and going off on a businessman’s whim. There are a few interesting points but overall it’s just a combination of very successful business decisions, drive and passion for McDonald’s.

I am very impress If I ever noticed my prospect starting to fidget, glancing at his watch or looking out the window or shuffling the papers grinsing his desk, I would stop talking right then and ask for his order.

But as the book states, he simply made it a habit to grind it out. I do not like McDonald’s food, what they represent, and a lot of their behind the scenes operations, but I have immense krc for Kroc and the empi This is the best autobiographical read I have come across so far. Grindingg 17 years of selling paper cups and moving up the ladder in that company, he began selling a “six-spindled milk shake machine called Multimixer” which he sold to drug store soda fountain and dairy bars.


Grinding It Out: The Making of McDonald’s

If we can’t do it by offering a better fifteen-cent hamburger, by being better merchandisers, by providing faster service and a cleaner place, then I would rather be broke tomorrow and out of this business and start all over again in something else. One day, he stumbled upon an invention called the Multimixer, which was a milkshake machine.

They were not the same as they were at the McDonalds brother’s restaurant. We use cookies to give you the best possible experience. My only grindig is that I did not get a chance to interview him for one of my books!

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Chapter 2 and Chapter 3. For me, McDonald’s has come to represent such a different thing than it did in the s when this book came out. I wanted the man closest to the stores to be able to make decisions without seeking directives from headquarters.

I am glad that I did; it was an enjoyable story. Taking reasonable risks is part of the challenge. Ray Kroc was 52, had diabetes, rheumatoid arthritis and suffered from a gallbladder surgery all while starting McDonald’s.

There is much to learn from, but not imitate in this book. My library Help Advanced Book Search.

Grinding it out: the making of McDonald’s – Ray Kroc, Robert Anderson – Google Books

He does not claimed to do the right thing. Ray definitely a shine. Throughout the course of his life, Kroc adapted his business sense into his only sense, and only those strong enough to endure his passion for business would remain in his life. In the end Ray Kroc became a very wealthy man but you get from this book that he didn’t really care too much about that.


Together with our national advertising and continuing supervisory assistance it forms an invaluable support system. The founder of the McDonald’s hamburger chain tells of his early business ventures and his success in developing a single restaurant in Illinois into an international operation.

Grinding It Out Summary & Study Guide

Ray KrocRobert Anderson. Trivia About Grinding It Out: Finished even this oout edition long before McDonalds became the anti-health and corporate manipulation punching bag that it is today, I found it was rather charming to think of McDs as a tiny little operation with a small menu selling 15 cent hamburgers.

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Grinding it Out : Ray Kroc :

What an inspiring story about persistence! With Ray Kroc, it was all or nothing, and his all turned out to make him a fast food giant. The piano job ends one night when federal agents arrests everyone in the bar for selling alcohol prohibition during this time. The only problem seemed to be how we would handle the deal among ourselves. In the last years of the 20s, due in part to Prohibition, “America had become an ice cream society.

The guy that started it as a big enterprise, Ray Krok, was in his 50s when he got going. May 27, Eleonora Pogorelova rated it it was amazing.